Tuesday, 6 April 2010

Semester 2 Main Project Logo Ident

Following on from some of the research I have been doing into cine film and memory I have combined the 2 and created an identity to tie all the information, research and findings together.

Below is the rough version of this work in progress logo.

This logo is based on the spools that I received back from the developing company that processed my first super 8 films - I quiet like the inner forms that are created from the holders and drilled down into the carousel's basic form to create the icons above the simple "Gill Sans" text beneath it.

From the lecture with Tash this week the original logo (quiet rightly) was thought to be a little flat and the text didn't represent memory and ageing. We discussed and it was decided that it needed to be a little more distressed but not computer generated. I am in the process of printing a simple typeface onto acitate and then I am going to leave it out to weather with the elements, it will also be in a position were shoes and car tyres will be walking and driving over it to give it a real worn look and feel to.

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